Executive Transition Coaching
Land your next role in 90 days. And excel from day one.
I coach senior leaders through the move that matters: the bigger title, the promotion, the reinvention. Twenty years on the hiring side of the table, now on yours.
Free, no commitment.
As seen on
and 440+ news outlets nationwide
If you are reading this, something already needs to change.
Outgrown
You have outgrown your role, and you are not sure what the right next move is.
Silence
You are applying and networking at your level, and hearing nothing back.
Up to 80% of senior roles are filled without ever being advertised, and executive searches have averaged 6 to 7 months.
Underpaid
You are paid below your market value, and you have been accepting it.
55% of professionals accept the first offer they receive. 78% of those who negotiate get a better one.
Stretched
You are successful on paper, and stretched thin in reality.
At the senior level, the best roles are never won by applying harder. They are won before the interview, through clarity, positioning, and access to the people who decide.
What waiting really costs
If your target role pays $250,000 a year, every month of a stalled search costs you about $20,800. Negotiating just 10% more on that offer is worth $25,000 a year, every year you stay in the role.
Illustrative example.
Sources: widely cited hidden job market estimate (Forbes, LinkedIn); BPI group Executive Employment Trends Report; Resume Genius 2025 Salary Negotiation Survey.
The outcome
What landed looks like
- A clear target: the role, title and industry you are aiming for.
- A narrative, resume and LinkedIn that make you the obvious choice.
- Conversations with decision makers, including roles that are never advertised.
- A signed offer, negotiated with your coach and reviewed within 24 hours.
- A written 90-day plan, so you excel in the new seat from day one.
The method
A six-step method. One outcome.
Locate · Amplify · Network · Deal · Excel · Develop
- L
Locate
Target role, title, industry
ELI-guided clarity
- A
Amplify
Narrative, resume, LinkedIn
The obvious choice
- N
Network
Campaigns to decision makers
The hidden market
- D
Deal
Interviews and presence
Salary negotiation
- E
Excel
Win your first 90 days
Credible from day one
- D
Develop
Grow as a leader
Long-term influence
Network. Up to 80% of senior roles are never advertised. We take you straight to the decision makers.
Excel. Around 40% of new executives leave or fail within 18 months. Most coaches stop at the signature. We build your first 90 days before you start.
Sources: widely cited hidden job market estimate; Center for Creative Leadership.
Client stories
What leaders say
“The LANDED Method changed the way I see myself and what I believe is possible for my career.”
I had a lot going on professionally and was taking on more responsibility, including a major regulatory project... I approached it with more confidence, took greater ownership, and delivered something I was genuinely proud of. Through the LANDED Method, I was able to get clear on what I wanted, what mattered to me, and the direction I wanted to take next.
“Working with Layla helped me turn that vision into something real.”
Our work led me to rethink how I was organizing my existing business, make clearer decisions about where to focus my energy, and create the space to develop an entirely new business line... Today, I feel clearer and more intentional as a CEO, my business is better structured, and I am actively building a new venture that once felt like a distant dream.
“Without a doubt one of the best I have ever worked with.”
What impresses me most about Layla is how quickly she understands you. She has an incredible ability to listen, grasp what is really happening beneath the surface, and ask exactly the right questions. I have felt real shifts within a single call with her... I couldn’t recommend her more highly.
About
Twenty years on the hiring side of the table.
I have interviewed hundreds of senior candidates and made hundreds of hiring decisions. I know what wins the offer, and I will show you exactly how.
I am Layla Berrada. Before I became a coach, I spent two decades as an operating executive, at VP and CEO level, across investment, real estate, industry, and food. I hired, promoted, and negotiated at senior level, and I saw how those decisions are really made, from the inside of the room. My launch of the LANDED Method was featured on Yahoo Finance, Apple News, Benzinga and 440+ news outlets.
I am an iPEC Certified Professional Coach and an Energy Leadership Index Master Practitioner. I coach in English and French, with clients across US, European, and international markets.
What I bring is not theory about careers. It is twenty years of judgement about how senior roles are won, offered to you before you walk into the room.
How it works
Two pathways to Landed
Both start with a free strategy call. We choose the right pathway together.
MOMENTUM
3 monthsFor leaders ready to land their next role
3 months · 12 one-hour sessions · offer review within 24 hours · 2 SOS calls
- ELI leadership assessment and private debrief
- 12 weekly one-to-one coaching sessions
- Career clarity: target role, title, industry
- Executive narrative rebuilt
- Resume and LinkedIn rebuilt, drafts delivered
- AI-driven outreach campaign
- Warm-path scripts and exit strategy to leave with your reputation intact
- Mock interviews with structured feedback
- Salary and offer negotiation, offer review within 24 hours
- Written 90-Day Success Plan
- Priority support and 2 SOS calls
Backed by The Landing Commitment
IGNITE
1 monthFor leaders looking to get unstuck
1 month · 4 one-hour sessions · narrative, resume and LinkedIn rebuilt
- ELI leadership assessment and private debrief
- 4 weekly one-to-one coaching sessions
- Career clarity: target role, title, industry
- Executive narrative rebuilt
- Resume and LinkedIn rebuilt, drafts delivered
- Visibility system installed: strategy and scripts
My guarantee
The Landing Commitment
Complete the 12 weeks of MOMENTUM fully engaged. If you have not signed an offer, I keep coaching you at no cost, every two weeks, for up to 3 more months.
I only win when you land.
As seen on
and 440+ news outlets nationwide
FAQ
Questions leaders ask
Yes. The best moves are planned before you need them. IGNITE is built for exactly that moment.
A recruiter is paid by the company to fill one role. I work only for you, across every opportunity.
Yes. I coach in English and French, with clients across US, European and international markets.
Completely. Your employer will never know unless you choose to tell them.
One one-hour session, plus about 2 focused hours of action a week. That is far less than the 10 to 20 hours a week most people spend on an unfocused job search.
That is what The Landing Commitment is for. Complete MOMENTUM fully engaged, and if you have not signed an offer, I keep coaching you at no cost for up to 3 more months.
Your next role is a decision, not a wait.
A first conversation costs nothing and commits you to nothing. We will look at where you are, where you want to be, and whether I am the right person to get you there.